This is an audio version of the Wikipedia Article:
United States presidential election, 1896
00:03:12 1 Nominations
00:03:21 1.1 Republican Party nomination
00:03:30 1.1.1 Other Candidates
00:04:46 1.2 Democratic Party nomination
00:04:56 1.2.1 Other Candidates
00:07:38 1.3 Third Parties and Independents
00:07:48 1.3.1 Prohibition Party nomination
00:07:57 184.108.40.206 Other Candidates
00:11:24 1.3.2 National Party nomination
00:12:44 1.3.3 Socialist Labor Party nomination
00:13:31 1.3.4 Peoples' Party nomination
00:13:40 220.127.116.11 Other Candidates
00:16:37 1.3.5 Silver Party nomination
00:20:37 1.3.6 National Democratic Party nomination
00:20:47 18.104.22.168 Other Candidates
00:23:48 2 Campaign strategies
00:24:58 2.1 Financing
00:26:37 2.2 Republican attacks on Bryan
00:27:38 2.3 Ethnic responses
00:28:18 2.4 Labor unions and skilled workers
00:29:48 3 The fall campaign
00:33:53 4 Results
00:36:00 4.1 General results
00:36:48 4.2 Geography of results
00:39:17 4.3 Southern votes
00:41:06 4.4 Geography of results
00:41:15 4.4.1 Cartographic gallery
00:41:24 4.5 Results by state
00:41:33 4.6 Close states
00:42:44 4.6.1 Statistics
00:44:10 5 See also
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"The only true wisdom is in knowing you know nothing."
The United States presidential election of 1896 was the 28th quadrennial presidential election, held on Tuesday, November 3, 1896. Former Governor William McKinley, the Republican candidate, defeated Democrat William Jennings Bryan. The 1896 campaign, which took place during an economic depression known as the Panic of 1893, was a realigning election that ended the old Third Party System and began the Fourth Party System.Incumbent Democratic President Grover Cleveland did not seek election to a second consecutive term, leaving the Democratic nomination open. Bryan, an attorney and former Congressman, galvanized support with his Cross of Gold speech, which called for a reform of the monetary system and attacked business leaders as the cause of ongoing economic depression. The 1896 Democratic National Convention repudiated the Cleveland administration and nominated Bryan on the fifth presidential ballot. Bryan then won the nomination of the Populist Party, which had won several states in 1892 and shared many of Bryan's policies. In opposition to Bryan, some conservative Bourbon Democrats formed the National Democratic Party and nominated Senator John M. Palmer. McKinley prevailed by a wide margin on the first ballot of the 1896 Republican National Convention.
Since the onset of the Panic of 1893, the nation had been mired in a deep economic depression, marked by low prices, low profits, high unemployment, and violent strikes. Economic issues, especially tariff policy and the question of whether the gold standard should be preserved for the money supply, were central issues. McKinley forged a conservative coalition in which businessmen, professionals, and prosperous farmers, and skilled factory workers turned off by Bryan's agrarian policies were heavily represented. McKinley was strongest in cities and in the Northeast, Upper Midwest, and Pacific Coast. Republican campaign manager Mark Hanna pioneered many modern campaign techniques, facilitated by a $3.5 million budget. Bryan presented his campaign as a crusade of the working man against the rich, who impoverished America by limiting the money supply. Silver, he said, was in ample supply and if coined into money would restore prosperity while undermining the illicit power of the money trust. Bryan was strongest in the South, rural Midwest, and Rocky Mountain states. Bryan's moralistic rhetoric and crusade for inflation (to be generated by the institution of bimetallism) alienated conservatives.
Bryan campaigned vigorously throughout the swing states of the Midwest, while McKinley conducted a "front porch" campaign. At the end of an intensely heated contest, McKinley won a majority of the popular and electoral vote. Bryan won 46.7% of the popular vote, while Palmer won just under 1% of the vote. Turnout was very high, passing 90% of the eligi ...